A Sweat Life | HOW TECHNOLOGY HAS CHANGED THE WAY FITNESS DOES BUSINESS SHARE
May 17, 2019 View the Original Article
“Technology has not only changed the way we do business, it’s changed how the best brick-and-mortar companies view themselves; in 2019, if you’re not looking at your business as a technology company, you’re already behind. Technology controls the first impression you make with customers and provides the tools needed to retain them. When technology influences whether or not customers are engaged with you, and how you acquire and retain them, you must look at your business through that lens.
Our approach is to leverage technology, new or old, to improve the member experience without adding any friction. The EverybodyFights Training Camp app is one of the best examples of this. We leveraged an iOS app, GPS technology, push notifications, and live data streaming through an API to build upon our in-gym experience with a game. When walking into our gym, the app recognizes your location and sends a reminder to track your workout. From there, you simply select the class you are taking; on the back end, the app automatically tracks your stats, adjusts historical data, inputs it into the community leaderboard, and increases your ranking when certain levels are hit.
The members are focused on their workout, so we put technology to work in providing all these new benefits without any added friction to their experience.”